Articles written by Dan Wilcox

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Using your website to increase print and online advertising revenues

Many newspaper publishers struggle with their websites. It seems that most in the industry, magazines included, are looking for a way to "fix" what feels like the slow death of... — Updated 5/11/2023


Using your website to increase print subscriptions ​

In my previous article titled "Using your website to increase print and online advertising revenues", I wrote that very few publishers of small and medium-sized publications are... — Updated 3/31/2023


A unique concept: the bulk online subscription plan

The lifeblood of almost every non-daily newspaper and magazine is still print advertising sales. While some might believe that web advertising is a close second, in general, this... — Updated 12/19/2022

 By Dan Wilcox    Resources 

How to sync your newspaper's in-office subscriber database with your website

This video explains how a newspaper can sync their subscriptions database with their website. It covers databases like Interlink, Excel, Filemaker Pro, etc. It helps a newspaper's... — Updated 12/6/2022


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