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Rarely do I use daily newspapers as model for how a small or medium sized weekly community newspaper should approach a problem or solution. Because not only are the dailies on a different business model, the gap is so huge they're practically on a different planet. One exception to this is the concept of auto-renew subscriptions. These are subscriptions that don't expire, similar to a Netflix subscription that automatically renews (charges) each month, until the subscriber...
In my previous article titled "Using your website to increase print and online advertising revenues", I wrote that very few publishers of small and medium-sized publications are satisfied with the marriage of their print and online products. And that if I were to articulate it for them, the main question they share is "How can I use our website to increase both my print circulation and advertising revenues?" This article discusses the first half of this question and explains...
The lifeblood of almost every non-daily newspaper and magazine is still print advertising sales. While some might believe that web advertising is a close second, in general, this is not the case. Granted, the trend is slowly moving in that direction, especially with daily papers, but most small and medium-sized non-daily publishers still haven’t found the silver bullet — that thing that allows them to get comparable revenue from their web advertising. Yes, monetizing pub...